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Catch of the Day 2050 Campaign

Thursday, 07 Apr, 2022

Dutch artists have created sea-life inspired artworks from cast-off nets found in the North Sea to raise awareness of the inundated marine debris in the ocean caused by overfishing.

Together with Ogilvy Social.Lab Amsterdam, Sea Shepherd aims to highlight the ongoing catastrophe of abandoned fishing debris in the ocean. This campaign creates a hard-hitting look at the future of the fish market in 2050.

Global overfishing and plastic pollution form a serious threat to our ocean and thus to our planet. There is a lot of talking, organizing congress’ and writing reports dealing with environmental issues, but to what end? The facts and statistics are clear, but we keep on rationally ignoring them. That’s why we came up with a different approach, direct and in your face, a visual wake up call. Art and creativity serving our ocean!
Drs. Geert Vons, Artistic Director Sea Shepherd Global

To bring the Catch Of The Day 2050 to life, the creative team at Ogilvy Social.Lab Amsterdam approached overfishing, and the tackling of derelict fishing gear, head-on. Artists from ArtEZ University of the Arts and the Dutch Design Academy Eindhoven were briefed to recreate sea life typically found in Dutch markets using marine debris. The artists handcrafted fish using only the discarded fishing nets and eco-friendly glue.

The range of sea-life artwork is displayed on a traditional Dutch herring kart, imitating a real fish stall in the centre of Amsterdam. The display is branded ‘Catch Of The Day 2050’ providing a glimpse into what our future could look like if we do not take steps to end over-fishing.

For me, this assignment created awareness for the amount of garbage that is simply dumped into the ocean. It is great that, thanks to this collaboration, we have been able to give the material a second life.
Salomé Kopong, 1st year Illustration Design, ArtEZ University of the Arts Zwolle.

Hand-made fish made from fishing nets from the North Sea depicting the ‘Catch Of The Day 2050’, created by Dutch design students (Ogilvy Social.Lab Amsterdam)

Most of us will experience the reality of marine debris impact on ocean life in 2050. So, it was important to us to make the data as visually appealing as possible, promoting immediate action to save our oceans.
Ogilvy Executive Creative Director, Tolga Büyükdoganay

HOW TO GET INVOLVED
You can help stop overfishing and save the ocean by supporting Sea Shepherd’s efforts. Please click here to donate today!

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